Rico Poon

Dissertation focused on ongoing performance feedback.

Graphic Communications Management & Technology

Graphic Design

• Founded and directed organizational development, product strategy, operations, marketing, and e-commerce for a customizable skincare brand, serving diverse customer bases and driving business growth through strategic leadership and planning.

• Applied business psychology and leadership principles to manage cross-functional teams, provide ongoing performance feedback, ensure regulatory compliance, and optimize supply chain operations.

• Built inclusive team environments by mentoring staff, advancing talent development, facilitating multicultural collaboration, and enhancing team performance through change management initiatives.

• Utilized technology platforms for hybrid operations, demonstrating proficiency in online tools essential for business management and applicable to higher education instruction.

• Developed and implemented comprehensive curricula for college-level courses in Web Design and UX/UI Design, integrating business management principles, user-centered strategies, organizational leadership concepts, and industry-aligned standards to prepare students for professional applications.

• Delivered instruction for more than four years of higher education courses (including prior roles), employing diverse methods (face-to-face, hybrid, online) such as differentiated instruction and active learning to address knowledge gaps, facilitate team-based learning, increase student engagement, and meet industry requirements.

• Fostered inclusive learning environments by organizing students into project teams using established project management techniques, conducting weekly team meetings to monitor progress on final projects, and requiring individual weekly reports to ensure equitable grading, accommodate varying learning paces, and achieve timely project completion.

• Mentored underrepresented and diverse student populations, utilizing disaggregated data to inform instruction, promote collaboration, and attain equitable outcomes, resulting in improved student engagement and success rates.

• Delivered college-level courses in business and marketing disciplines, adapting content for diverse learners to convey practical knowledge, foster enthusiasm, and enhance student engagement, building on two years of classroom teaching experience.

• Created instructional materials and curricula aligned with institutional objectives, evaluated student performance using assessment strategies, and collaborated with faculty to support student success and equitable learning.

• Promoted inclusive environments through team-based activities, multicultural awareness, culturally responsive pedagogy, and effective communication in diverse educational settings.

• Demonstrated commitment to academic excellence as a collaborative team member, contributing to the development of learning outcomes, differentiated instruction, and equitable student support.

• Directed more than 30 branding, design, and marketing projects, providing strategic leadership in creative operations, team coordination, client alignment, performance development, and project management.

• Managed cross-functional teams to deliver high-impact campaigns, emphasizing effective communication, talent development, organizational efficiency, and stakeholder engagement.

• Led multicultural teams in developing and executing marketing strategies, creative campaigns, and rollouts for U.S. commercial banking operations, contributing to revenue growth, operational enhancements, and business administration objectives.

• Oversaw recruitment, performance development, internal communications, and platform implementations to improve team productivity and achieve organizational goals in a dynamic, large-scale environment.

• Managed diverse groups for more than three years in senior leadership roles, focusing on team development, cross-functional collaboration, efficiency improvements, and human resources practices through innovative leadership.

• Designed marketing assets for The Sopranos, Bill Maher, and Friends of God.

• Created editorial spreads, landing pages, and promotional materials under tight timelines.

• Rebranded a tech consultancy into a full-service design and photography firm.

• Directed commercial photoshoots, operational strategy, and branding initiatives.

• Developed digital ad campaigns for JPMorgan Chase, including interactive banners and landing pages.

• Successfully launched campaigns on Yahoo’s homepage through PointRoll technology.